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Evidence-based

Skincare Brand

Deconstruct is building science-backed personal care products for the knowledge economy. Their content is focused on educating consumers about ingredient formulations and its impact on your skin. 

Website

TAM for BPC products $4B

Total customers 250K

Partner since Seed, 2022

Why Did Kalaari Invest in Deconstruct?

Deconstruct is building evidence-based personal care products for the knowledge economy. Their philosophy lies in helping consumers understand product formulations, and its impact on their skin. The brand has a focused content strategy to drive consumer education – this includes information around different ingredients as well as skin concerns. Read more

Sector: Consumer Brands
Status: Active
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Founders

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Malini Adapureddy

LinkedIn

Kalaari Support

Vamshi Krishna Reddy

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