SaaS from Scratch: Founder Playbook | 2025 Edition
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What separates category-defining SaaS companies from the rest? As Indian SaaS grows from $2B in 2018 to $17B in ARR now to become the world's second-largest SaaS ecosystem, this question matters more than ever. While there's no perfect formula, there are proven patterns that every founder should know.
Following the impact of our previous two editions, we bring you a comprehensive playbook to help you navigate the hardest part: the zero-to-one journey.
ONDC Report
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In a nation where commerce has been the backbone of communities for centuries, from bustling bazaars to neighbourhood Kirana stores, India stands at the cusp of a revolutionary transformation. With 954 million internet subscribers but only 4.3% e-retail penetration, we're witnessing the dawn of a new era in digital commerce through ONDC. Our report, ONDC: Commerce Without Boundaries, maps out this opportunity that could reshape India's commercial landscape.
The Techade of Opportunity
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India stands on the cusp of a giant transformation, driven by robust macroeconomic fundamentals, booming domestic consumption and a dynamic young population. With growing strengths in software, deep-tech and manufacturing, the nation is set to become the world's growth engine. Kalaari's report views this as the first innings of India's golden test match—this Techade.
State of Female Entrepreneurship
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The CXXO State of Female Entrepreneurship in India Report captures the evolving landscape of women-led ventures in India. It highlights the progress made, uncovers the challenges that persist, and provides actionable insights to drive meaningful change.
The Kalaari Lounge at TiE Global Summit 2024
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ElasticRun uses a hub and spoke model of warehouses and retail stores to drive distribution through an asset light variable capacity tech enabled platform. Currently, it caters to the FMCG and Ecommerce segments with few other segments in pipeline
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Eloelo is an Influencer led interactive gaming platform that enables creators to host games on a live video stream. With Live Chat, Virtual Gifting, leaderboard, AR Filters, and effects – Eloelo provides a platform for creators to build deeper relationships with fans and is the perfect blend of social games & interactivity with live streaming. Read Their Story
Zluri is a comprehensive SaaS Operations (SaaSOps) management platform for IT teams. It helps IT teams Discover, Manage, Secure, and Comply across multiple SaaS applications, all from a single dashboard. In short, Zluri puts the IT team back in control of their new SaaS-ified landscape
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#HindustanHamara
India’s startup ecosystem is going through a monumental shift
#PayItForward
Valuable takeaways from visionary leaders
Deep Kalra
Founder & Group Executive Chairman, MakeMyTrip
“Obsess over repeat rates. While customer acquisition is important, focus on customer retention”
Shradha Sharma
Founder & CEO, YourStory
“Don’t label yourself. By labelling yourself, you will find yourself under a lot of performance pressure. Instead, focus on cultivating strong and genuine connections.”
Karthik Venkateswaran
Co-founder & CEO, Jumbotail
“Be as close to your customers as possible. Define the picture of success for your customers, then see how your product/service is helping them achieve that.”
Ronnie Screwvala
Chairperson & Co-founder, Upgrad
“Model your decision-making framework to take risks which can lead to outsized outcomes. If you fail, let it be a 1x failure. If you succeed, the outcome should be atleast 20x”
Gaurav Deepak
Co-founder & CEO, Avendus Capital
“Don’t look at crises as setbacks. Treat them as opportunities that can help you build a strong competitive edge.”
Mukesh Bansal
Co-founder, CureFit
“Be obsessed with customer delight. Keeping your ear to the ground and listening to your customers can pay disproportionate dividends.”
Harsh Jain
CEO & Co-Founder, Dream11
“Creating a successful team is not just about getting the best players together. It’s all about the right team chemistry and culture.”
Ankit Ratan
Co-founder, Signzy
“As a founder, learn to trust the people around you.Don’t try to solve every problem yourself.”
Naveen Tewari
Founder & CEO, InMobi Group
“Building the right culture is not about putting it up on a wall. It’s about incorporating it in your daily execution frameworks.”
Sridhar Vembu
CEO, Zoho
“I strongly believe in the philosophy of investing in R&D. This gives you that durable edge and allows you to build world-class products.”
Harsh Jain
CEO & Co-Founder, Dream11
“Be laser focused in your approach. Too many founders are in a hurry to expand internationally or in new industries. Focus on solving one large problem in one large industry.”
Swati Bhargava
Co-Founder, CashKaro
“Encourage your team to take more ownership. I always try to ensure that my team is developing skills beyond their role.”
Krishna Kumar
CEO, Simplilearn
“Be willing to give up short term comfort to achieve long term gains.”
Sourabh Gupta
Co-Founder & CEO, Skit.ai
“Learn the art of storytelling while fundraising. Every slide should tell a story, more so the ones with data.”
Hari Menon
Co-Founder, BigBasket
“Entrepreneurship is living a few years of your life like most people won’t, so that you can spend the rest of your life like most people can’t.”
Reports
Detailed analysis and insights from industry experts