Decoding Digital India
759M internet users. 338M unique digital transacting users. 200M online shoppers. 1 growing digital nation. India’s time is now.
India’s digital journey has been nothing short of remarkable. In the last decade, we’ve transformed from a nation grappling with digital access to a leading digital economy innovating from the ground up. This is not just about numbers; it’s a story of inclusive growth and democratization of opportunities.A decade ago, we were the most unbanked country in the world. Now, over 80% of Indian adults own a bank account. Think about that transformation! The introduction of Aadhar and DigiLocker revolutionized identity and transactional authenticity, making India a pioneer in digital identity.The advent of affordable data, thanks to the launch of Reliance Jio, changed everything. From a mere 15% in 2014, 66% of Indians now own smartphones. Our data consumption, at 15.7 GB per month per smartphone, is the highest in the world. This accessibility is not just a statistic; it’s a gateway to endless possibilities.Our journey in digital payments is equally impressive. In 2016, digital payments were almost non-existent. Today, we lead the world in this arena, thanks to the UPI infrastructure driving over 10 billion monthly transactions. This shift isn’t just about convenience; it’s about financial inclusion and empowerment.The startup ecosystem mirrors this growth. From just 1,000 in 2016 to over 110,000 today, including 110+ unicorns, these startups are solving unique Indian problems and building global solutions. At Kalaari, we’ve been part of this journey, nurturing these startups, believing in their potential to transform our nation.
At Kalaari, we’re proud to present ‘Decoding Digital India’. This is a narrative of how ‘digital’ has seamlessly integrated into our lives, changing how we shop, learn, earn, consume, and express ourselves. We invite you to view the Indian digital opportunity through our experiences and insights. It’s a journey that’s only just begun.
