Deconstruct Founder: Malini Adapureddy
We’re excited to share that our portfolio company, Deconstruct, has raised a $8 million Series A round co-led by V3 Ventures, DSG Consumer Partners with participation from L’Oréal’s corporate venture capital fund – BOLD and existing investors Kalaari Capital, Beenext.
We congratulate Malini and the entire Deconstruct team on this incredible milestone. Since our seed investment in 2022, the team has demonstrated deep commitment to their core mission, delivering accessible, science-backed skincare, while building a strong and trusted brand.
Progress since our Seed Investment in 2022:
The demand for high-quality beauty and personal care products in India is rapidly growing, with the market expected to reach $27 billion by 2030. This growth is fuelled by increasing consumer focus on self-care, heightened awareness of product ingredients, and the rise of digital-first brands reshaping the industry. These tailwinds present a significant opportunity for brands that prioritize science-backed, effective solutions.
Deconstruct has carved a niche in the Indian skincare industry with its evidence-based approach, catering to beginners by offering transparency and detailed ingredient information. By focusing on active ingredients and educating consumers, the brand has built trust and empowered users to make informed choices.
A standout in their lineup is the face serum range—14 expertly formulated serums addressing concerns like acne, pigmentation, hydration, and uneven texture. Their serum ranks #1 on Amazon and #4 on Nykaa, validating their commitment to delivering science-backed products that meet consumer needs. Deconstruct’s sunscreen has also received tremendous customer love and support.
By strategically investing in their product development and consumer education, Deconstruct is on its way to disrupt India’s skincare market. The brand’s growth stands as a testament to Malini’s exceptional leadership and extensive D2C expertise.
The Roadmap Ahead
With the fresh infusion of capital, the company plans to hire key talent to drive growth, expand presence in quick commerce, and focus on expanding its product portfolio to cater to evolving consumer needs in the beauty and personal care space.
By addressing key gaps in the market and fostering informed skincare practices, Deconstruct is poised to solidify its position as a trusted leader in the market.
On the fundraise, Malini Adapureddy (Founder, CEO Deconstruct) commented –
“In the last 2 years of partnership we have had with Kalaari, they have acted like long-term partners where they continued trusting our vision and gave the right guidance as and when required.”
Vamshi Reddy, Partner at Kalaari Capital said –
“As early investors in Deconstruct, we have witnessed the company driving strong brand recall, customer loyalty, and accelerated growth by making skincare accessible to beginners, while maintaining scientific rigor. Deconstruct is poised to disrupt the skincare market through their exceptional execution capabilities, a solid focus on unit economics, and a deep understanding of consumer needs, and we are proud to be part of their journey.”