We are thrilled to announce that our portfolio company, kindlife, has successfully raised $8 million Series A round. This round was led by JB Investment and Dooeun & Company, with participation from Kalaari Capital and Mixi Global Investments.
Congratulations to Radhika, Vidit, Manasa, and the entire kindlife team on this remarkable achievement.
Since our Seed investment in 2021, the team has demonstrated unwavering perseverance, resilience, and dedication in establishing kindlife as India’s leading platform for clean beauty and wellness.
Progress since our ‘Seed Investment’ in 2021:
With over 800+ brands onboarded, kindlife has demonstrated a strong product-market fit across categories such as beauty and personal care (BPC), nutrition, general wellness, and hygiene, promoting clean living to the masses in the country.
Launched in 2022 by Radhika Ghai along with Vidit and Manasa, the founding team of kindlife brings together a unique blend of complementary skills and diverse functional expertise. Their clear vision and profound understanding of consumer needs have propelled kindlife to become India’s fastest growing platform for clean beauty and wellness.
kindlife leverages proprietary AI technology to help consumers discover personalized skincare and wellness routines and products.
Next Steps Post Funding: The Roadmap Ahead
Awareness and demand for high-quality skincare and wellness products have been steadily increasing among Indians. The likes of K-beauty and Japanese beauty products has facilitated greater cultural exchange, introducing aspects of Korean and Japanese culture into our daily lives.
kindlife is well positioned to leverage this opportunity by becoming the exclusive partner for top-selling Korean and Japanese brands, distributing their products on the platform and establishing itself as the go-to destination for beauty and wellness enthusiasts.
This year itself, kindlife plans to exclusively launch over 20 Korean and Japanese beauty brands on their platform.
On the fundraise, Radhika Ghai (Founder, CEO) commented –
“We’re thrilled about our continued partnership with Kalaari Capital and welcome the incoming investors joining us to make self-care mainstream for young India.
At kindlife, we understand that Gen Z prioritizes quality and authenticity, and we’re committed to bringing the best global beauty and health brands to them. Our strong AI technology is central to how we help with discovery and provide a truly personalized experience to millions.”
Kiran Vasireddy, Partner at Kalaari Capital said –
“kindlife has established strong product market fit, promoting clean beauty and wellness among Indian consumers. We are excited to be a part of the team’s journey that has shown exceptional execution capabilities and understand consumer demands in depth.
We look forward to working with the new investors joining us in fuelling the next stage of growth.”