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Jewellery Brand

Bluestone is disrupting the jewellery buying experience by offering a wide selection of fresh designs enabled by business model advantages through technology. Jewellery is a $45B retail category dominated by unorganized players. Lack of trust and transparency is driving rapid shift towards branded players.

Website

Retail stores 42

Loyal customers 175K+

Partner since Series B, 2014

Why Did Kalaari Invest in Bluestone?

When we invested in Bluestone, jewellery etailing was in the nascent stages in India, with no brand having a significant lead or market share.

Bluestone pioneered processes that changed the way customers shop for jewellery online while creating a differentiated customer experience. Gaurav had strong entrepreneurial experience before starting Bluestone and had strong insights on how the market will evolve. Read more

Sector: Consumer Brands
Status: Active
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Founders

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Gaurav Singh Kushwaha

LinkedIn

Kalaari Support

Vani Kola

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