When we first met Aayush and Kunal, we recognized the lack of a resonant brand for sports and apparel in India. They had the vision to create a brand that truly echoed with billions of India’s sports fans.

Their philosophy on creating differentiation by engineering and design found a ready audience with us. The founders are both sports junkies themselves and have a strong understanding of their target audience, along with deep insights into what it takes to build a successful, resonant brand. Read more