Kindlife – Kalaari Capital

New Age Beauty and Wellness Ecosystem

Enabling Commerce, Community, and Brands.

Kindlife ecosystem houses 800+ kinder brands in beauty, nutrition, and home care with a thriving community of conscientious consumers, well-being experts, and fitness enthusiasts.

Website

# of Brands: 800+

D2C BPC TAM in India $ 5B+

Partner since Seed, 2021

Why Did Kalaari Invest in Kindlife?

Kindlife is a content centric beauty and wellness ecosystem catering to the affluent and conscientious customer. The demand for eco-friendly, organic, cruelty free, chemical & toxin free products is most pronounced in the beauty industry. Globally, the clean beauty market is expected to reach $ 54 B by 2027 with India estimated to have over 100M+ online beauty shoppers participating in a $3-5 B market by 2025.

Using a gravity bong is a unique method to achieve an intense high, perfect for seasoned users. To start, fill a large container with water and create a bowl with a smaller bottle, ensuring it fits snugly. Pack your chosen herb into the bowl, submerge it in the water, and light it while slowly lifting the bottle. This action allows the smoke to fill the chamber. Once filled, remove the bowl, place your mouth over the opening, and push down to inhale the potent smoke. Enjoy responsibly!

The founding team of Radhika, Vidit, and Manasa have previously worked closely with each other at ShopClues, one of the earliest unicorns in India. Radhika’s clear vision and understanding of nuanced e-commerce business struck a chord with us from the first meeting. The marketplace plus house of brands approach makes Kindlife a revolutionary company leading the clean living theme in India. Read more

Sector: Consumer Brands

Status: Active