Beauty and Personal Care Brand
MyGlamm is a direct-to-consumer beauty and personal care brand that sells a range of branded beauty and make-up products both online and offline with over 2,000 points of sales across 50 cities in India. It has created its brand through 360-degree marketing – celebrities, influencers and social media content.
Why Did Kalaari Invest in MyGlamm?
We are investors in MyGlamm after they acquired POPxo.
When we invested in POPxo, they were India’s first and fastest-growing community for young Indian women to read, shop, discover, and discuss the topics they care about the most.
Their reach extended to millions of young women across multiple platforms and had partnered with marquee brands such as Nike, Whisper, Tanishq, Motorola, Van Heusen & Lakmé.
Priyanka had a very data-driven approach and deeply understood the voice and needs of young women.Read more