the Next Billion Indians
Rovi is creating a digital platform that is combination of content, community and commerce for Indians from Tier-3 & beyond (Bharat).Their core model is community led buying – pincode based groups are formed and when the group is filled, the orders get delivered in bulk.
Why Did Kalaari Invest in Rovi?
Rovi has built a social commerce platform. A typical tier-3/4/5 user comes, plays games, consumes content, earns rewards, and participates in group buying & re-selling activities.
This decade will witness massive Ecommerce uptake from Bharat, and platforms with gamification and vernacular capabilities will be quick and effective in capturing the market.
As AOVs will be low for this segment, it will require unique ways of acquiring users at lesser CAC and have an innovative logistics approach to deliver goods at minimal costs.