Beyond E-Commerce 3.0

India’s E-Commerce market is expected to hit $165B by 2025. Overall E-Commerce penetration is still about 8.5% of the total population – the true power of a billion is yet to be tapped. The number of internet users in India is expected to hit 1.1B by 2025, with 30% of them eventually becoming online shoppers.

The success of D2C E-commerce relies on the cultivation of an entire digital ecosystem to support their growth. This includes technological infrastructure that can aid in acquisition of customers, payment and checkout infrastructure as well as fulfilment of orders. 

Kalaari has evaluated 500+ deals in the E-commerce space over the last year – nearly 10% of our deal flow comes from this sector. We have interacted with entrepreneurs laying the technological foundations for #ecommerce. 

Drawing on these conversations and our insights on the space, we have put together this report that examines the entire ecosystem of E-commerce enablement. 

Hope you enjoy the insights!