Decoding Starting Up 2025

Starting up is hard. The road is filled with decisions, trade-offs, and challenges that test even the most resilient founders. This report distills key learnings from Kalaari Capital’s popular “Decoding Starting Up” series into one comprehensive resource.

From co-founder dynamics and conflict resolution to understanding market sizing, VC fundability, competitive analysis, brand building, and post-fundraise execution – these six chapters address the fundamental aspects of early-stage company building that often determine success or failure.

Drawing from Kalaari’s extensive experience backing successful Indian startups, the report offers practical frameworks that help founders think through challenges before they become roadblocks.