SaaS from Scratch: Founder Playbook | 2025 Edition
What separates category-defining SaaS companies from the rest? As Indian SaaS grows from $2B in 2018 to $17B in ARR now to become the world’s second-largest SaaS ecosystem, this question matters more than ever. While there’s no perfect formula, there are proven patterns that every founder should know and can learn from.
Following the impact of our previous two editions, we bring you a comprehensive playbook to help you navigate the hardest part: the zero-to-one journey.
What’s Inside?
- Fresh perspectives, new frameworks, and actionable insights
- Concise section on AI’s impact on SaaS opportunities
- Collated updated SaaS Metrics quick start guide
- SaaS founder resource links
Think of this as your guide through the most crucial stage – the journey from zero to one.